A half-truth is a deceptive statement that includes some element of truth. Select one: e. Word of mouth, Not-for-profit organizations need to use complementary positioning because? E) employee, Suppliers who are dependable in their on-time delivery, order completeness, and order-cycle time are most likely to be differentiated based on ________. Its printing costs for brochures are initially recorded as Prepaid Advertising and are later charged to Advertising Expense when they are mailed. E) conceptual points-of-parity, ) Nivea became the leader in the skin cream class on the "gentle", "protective" and "caring" platform. D) setting Brand names are always economically wasteful since they dupe consumers . A) conceptual points-of-parity; competitive points-of-parity E) points-of-inflection, Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. c. The normal rules about pricing don't apply when you are dealing with services Hermione used ___________ to evaluate the quality of this service? C) Competitive advantage B. B) Barry's Oats, when you want nutrition and flavor. d. Brand name Becker Brothers is handling 10 percent of the issue. She chose the supplier that advertised the lowest price. B) intimacy b. Select one: The first step in the personal branding process is to spend time figuring out who you really are and what you want from your life. C) point-of-conflict D) Procedural models e. The squeaky wheel principle, Karel is the office manager for a medium sized-firm in the city. a. Protect the product from excessive heat or cold. C) Retailers are members of channels of distribution. True b. D) insensitivity Passenger deposits for upcoming cruises are considered unearned revenue and are recorded as Customer Deposits as cash is received. A brand statement might be a single, short phrase but your company's ability to create, develop, implement, and follow through on different concepts and ideas is based on it are paramount. Ravine Corporation purchased 30 percent ownership of Valley Industries for $90,000 on January 1, 20X6, when Valley had capital stock of$240,000 and retained earnings of $60,000. E) intimacy, ) Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to a. Visibility D. many consumers still perceive private labels as being inferior to manufacturer's brands. B) A small business must avoid leveraging secondary brand associations. e. All of these are the point we were trying to make. Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. Carnival Corporation is the world's largest cruise line company. A) Customers are willing to buy by brand only when it assures "top quality. C) clear similarity to the attributes of other brands \hspace{240pt}\textbf{Dividends Declared}\\ A) intimacy B. E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. A. A cobranding strategy might involve a licensing agreement. B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. Select one: These are all ways to leverage brand equity by charging a fee for others to use your brand name. E) Cognitive maps, Straddle positions ________. a. a. A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. C. diversification. Karel can choose from standard coffee for $24 a case or premium coffee for $36 a case. Surgeon General Regina Benjamin, MD, MBA, is serving as Zillow's health advisor. Nickname D) assist firms in collecting information on competitors that will directly influence their strategy C) brand benefits Gandalf opened a tobacco shop in the Haight/Ashbury District. e. Implied. c. Physical representation Which of the following best describes a car company's value proposition? It should be meaningful, different, and salient. Companies trying to sell their products internationally do not benefit from, Many organizations view the process of creating and maintaining a strong, Organizations should not provide the same level of promotion to brands. C) points-of-parity e. Changed as circumstances change. C) believability d. The product is a one-of-a-kind. The retailer is large. E) points-of-inflection, Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. C) Noncomparitive positioning A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly . b. D) technological advances for an attribute or benefit The customers who represents the brand . B) thoroughness Infringement b. Component branding Which of the following is an example of image differentiation? A sentence of the form "If A then B" is true unless A is true and B is false. Hours, days, and weeks often go into crafting the perfect brand positioning statement. All of these statements about pricing in the not-for-profit sector are true. Notes. c. Trade name, trademark c. Quality He spends about 2.25 hours each day testing programs on which he has made changes. b. B) pitch 100% (8 ratings) 11) Brand equity is the value that the users derives or equate from a particular brand. True Consumers with high behavioral loyalty are unlikely to switch. D) reliability E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid. B) clear profitability to the company Is this business a good candidate for branding? e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. C) image differentiation D)It is always part of a company's success. a. Experience Qualities What the customer expects from the service. Which of the following is a benefit of social media marketing? C. Alliance or co-branding works best when the two brands are unrelated. d. Generic branding E) Points-of-divergence, The three criteria that determine whether a brand association can truly function as a point-of-difference are ________. e. Intangibility, A ____________ is an intangible activity or benefit that an organization provides to consumers in exchange for money or something else of value? (Your answer should describe actions to be taken on both stocks and bonds at different points over a typical business cycle.) A) desirability D) product differentiation The truth value of a sentence is "true" or "false". C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. B) brand awareness a. d. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. a. specialty product b. convenience product c. unsought product d. shopping product, Which of the following statements is true of heterogeneous shopping products? d. is the brand name, logo, and slogan of a company., When consumers search extensively for a particular item and are very reluctant to accept substitutes, that item is a(n) _____. He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they would all look like wizards to customers. How much the service will cost. C) directly proportional d. Empathy b. Among others, this differentiation could certainly appeal to animal lovers and those moving toward organic products. When it comes to services, quality is measured in terms of? C) cast e. Joint venture, If customers purchase your product and find that it performs as well or better than they expected, they will be forming _______________ an important step in creating brand equity? b. Inseparability In theory, it does not ultimately serve the greater good. c. People-based offering This suggests that in order to have a successful service experience the customer has to know? a. Yes, because the large number of bean varieties needed to make the concept work will create economies of scale. (d) All of the above. "B) Branding provides product identification for sellers but usually is not important to consumers.C) What brand is familiar often varies from one country to another.D) Achieving brand familiarity is easy.E) None of these statements about branding is TRUE. Brand extension. a. c. The retailer is a recognized brand a. Select one: ________ are defined as companies that satisfy the same customer need. b. b. Brave New World is a dystopian novel by English author Aldous Huxley, written in 1931 and published in 1932. All of these conditions are favorable for a retailer to launch a store brand. Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. a. b. Which of the following is an example of services differentiation? B) narrative branding B) brand parity Select one: a. E) competitive points-of-presence, ) ________ are associations designed to overcome perceived weaknesses of the brand. b. When it comes to managing services, some people find it helpful to think of it as a service encounter with roles for both the service provider and for the customer. This is an example of defending the __________ of the brand? e. Recovery strategy. E) In blue ocean thinking, value to consumers comes from reintroducing factors the industry has previously offered. ) \textbf{Year} & \textbf{Ravine Corporation} & \textbf{Valley Industries} & \textbf{Ravine} & \textbf{Valley}\\ e. What his or her rights are in case something goes wrong. A) competitive points-of-difference In order for the brand to be successful, the promise must be _____________? C) relying on the product descriptor Which of the following is the company using to convey its membership in the retail segment? True b. Select one: Lysol Disinfecting Wipes - Lemon and Lime Blossom. A) points-of-conflict Which of the following is NOT true about brand alliance? A) Berry's has an intensive training program for its customer-facing employees, to ensure a consistent service standard. https://www.youtube.com/watch?v=3MgSiq71NXQ A.geologic processes occur as endless cycles B.the earth was once covered by a "universal" flood C.geologic. C) language C) insensitivity If two lines are cut by a transversal so that corresponding angles are congruent, then the lines are parallel.4. A rsum, sometimes spelled resume (or alternatively resum ), [a] [1] also called a curriculum vitae (CV), is a document created and used by a person to present their background, skills, and accomplishments. Stay Safe. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. E) language, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the way the narrative logic unfolds over time, including actions, desired experiences, defining events, and the moment of epiphany? Explain why deserts and vegetation show up clearly in the map of Africa below, copied from, How are the borders of the earth's tectonic plates defined? B) Brand equity refers to the brand's value to an organization. B) points-of-parity Excessive branding. C) Points-of-inflection Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. e. Service encounter, Hermione was the office manager for a small business in the city. A service is the intangible component of a product. B. quality of many private label products has improved. Select one: A) service b. Which of the following is NOT true regarding a type of brand name: D. Iconoclastic name: Office Depo is an example of a unique and memorable name, suggesting what the company is about. D) announcing category benefits E) None of these statements about branding is TRUE. These consumers are unlikely to switch. All the following statements about branding are true except Branding is the set of activities designed to create a brand and position it in the minds of consumers. 2020-2023 Quizplus LLC. A) brand equity d. All of these statements are true. E) persuasion based on believability, The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________, Select all that apply. Share. b. A) practicality Search qualities b. Many companies engage in relationship marketing to nurture and grow the _____________ developed while creating brand equity. Association B. B. Answer/Explanation. Select one: b. e. Generic branding, A ______________ is a brand name or a service mark that has been granted legal protection by the U.S. government. A) service differentiation A) Brand positioning Consumers with strong behavioral loyalty have the strongest connection with the brand. _______________ measures the difference between what a customer's expectation of service experience and the customers actual experience with the service? Starbucks using its brand name on coffee makers is an example of a: By using a computer rather than a person to initiate the process, Arwen was using _____________ to make the best use of her highly trained donut makers? Like lysol spray disinfectant products Other disinfectant sprays besides lysol Spanish equivalent to lysol spray. c. Assurance Select one: Government positioning takes precedence over NGO (non-government organization) positioning. C) realistic advantage b. event would be an example of what kind of promotional activity. D) category points-of-parity When business travelers began to view Holiday Inn as outdated with old decor, the management team remodeled many properties and terminated contracts with proprietors that did not meet the new standards. This has to be one of the nicest all original OBS Powerstroke diesels left on the planet. c. It contends that people hav; Which of the following statements is true of a culture with low uncertainty avoidance? Such brands get more revenue out of such value. Changing an image is most necessary when: Variability (Inconsistency) A) points-of-difference d. B) Conceptual points-of-parity d. Intangibility E) Competitive intelligence, A ________ is one that a company can use as a springboard to new advantages. d. The retailer has national distribution A) announcing category benefits Which of the following is NOT correct regarding brand awareness? D) resilience c. Because if you hear complaints in only one area, you can assume that everything else is going according to plan. the goal of positioning is to ________. If your friends tell you that the company should be liable for a problem, then they probably are liable. A(n) ________________ is the covering or container for a product that provides product protection, facilitates product use and storage, and supplies important marketing communication. He just made an arrangement with a coffee service for his company. Consumers with strong behavioral loyalty have the strongest connection with the brand. D) product differentiation a. No rust at all or damage with under 58,000 miles. E) personal branding, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the time, place, and context of the brand story? Brands control the conversation with customers. Because it will tell you which products you need to discontinue.
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